You’re drafting an ad campaign for clorox. they’re rolling out a line of eco-friendly cleaning products. you decide the television ad should feature a happy family cleaning up after a picnic on a grassy knoll with lots of sunshine, butterflies, and big fluffy clouds in the background. what persuasive technique are you employing?

Appeal to emotion

Explanation:

Appeal to emotion is a method of persuasion used to evoke a particular emotion in the person that it been persuaded. Evoking this emotion makes the person been persuaded more favourably disposed to the product or idea. The emotions could be happiness, anger or sadness.

In this advert, I am trying to evoke happiness.

Other persuasion techniques are appeal to reason, appeal to trust and appeal to authority.

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