On may 1, 2009 giltus advertising company received $1,500 from julie bee for advertising services to be completed april 30, 2010. the cash receipt was recorded as unearned fees and at december 31, 2009, $1,000 of the fees had been earned. the adjusting entry on december 31 year 1 should include:

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.