During its 2019 fiscal year, a city receives a grant from the state to hire a police officer who is to educate young people about the dangers of using illegal drugs. the grant is for $60,000. the only requirement is that the city hire the police officer. the city hires the police officer and will receive the grant proceeds from the state during its 2019 fiscal year and the proceeds are considered available at the time of hire. how should the city report the grant in its special revenue fund when it hires the police officer?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.