Rasheed, a black man with a bachelor's degree in physical education, applies for a job at a gym along with a white friend who has the same qualifications. although his friend gets an interview call from the gym, rasheed does not receive any interview calls. suspecting that his application was rejected due to his first name, rasheed submits an identical résumé to the same gym but changes his first name on the résumé. consequently, he is invited for an interview. in this scenario, rasheed was likely a victim of:

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.