To take advantage of cross-business value chain relationships and strategic fit and turn them into a competitive advantage requires that companies determine whether there are opportunities to strengthen the business, which includes such tasks as all of the following, except:

a. the transferring of valuable resources and capabilities from one business to another.

b. combining related value chain activities of different businesses to achieve lower costs.

c. forcing cultural independence, operating diversity, and sophisticated analytical responsibility on the businesses to ensure compatibility with the corporate overhead identity.

d. sharing the use of powerful and well-respected brand names across multiple businesses.

e. encouraging knowledge-sharing and collaborative activity among the businesses.