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Business, 11.11.2019 05:31 werewolf4751

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in response to duracell's introduction of the duracell ultra battery, energizer introduced an advanced formula battery. but unlike duracell, energizer priced its batteries at a low initial price, believing that consumers were too price sensitive to pay more in this category. in this case, energizer used

a penetration pricing.

b prestige pricing.

c skimming pricing.

d price lining.

e cost-plus-fixed-fee pricing.

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