One consumer research exercise asks consumers to say the first things that occur to them when they hear a brand name. for example, for the brand "coca-cola," someone might respond, "red and white cans, sweet, carbonated." these are examples of

Brand Associations.

Explanation:

Brand association is anything which is deep seated in customer's mind about the brand. Brand should be associated with something positive so that the customers relate your brand to being positive.

income statement is prepared in order to show the profits and loss of a business. in order to prepare the income statement she should collect all the income and expenses of the product with the cost of production.

answerthat 50% of all cases go to trial;