Heavy products, inc. developed standard costs for direct material and direct labor. in 2017, aii estimated the following standard costs for one of their major products, the 10minusgallon plastic container. budgeted quantity budgeted price direct materials 0.9 pounds $ 50 per pound direct labor 0.2 hours $ 35 per hour during june, heavy products produced and sold 16 comma 000 containers using 1 comma 900 pounds of direct materials at an average cost per pound of $ 54 and 3 comma 200 direct manufacturing laborminushours at an average wage of $ 51.00 per hour. the direct manufacturing labor efficiency variance during june is

Onsider the following subscription behavior information from genie, a web site that provides tools for constructing a family tree (ancestor search). subscriptions cost $9.99 per month, but you are charged for the entire year at the time of purchase. there is a one-year minimum term when you sign up for the service. once purchased, subscriptions are set to renew automatically unless the subscriber cancels them. when a membership renews, it renews for a one-year term and again you are charged for the entire year. there are no variable costs associated with providing this service to an individual customer, but genie does engage in customer relationship activities that they believe will increase customer retention. these customer relationship activities cost genie about $10 per year per customer. based on a sample of 1000 customers that joined genie five years ago, near the time when the company was founded, they were able to determine how many of those customers remained subscribers in the second year, third year etc. based on this information, genie calculated the average annual retention rate to be 20%. genie uses an annual discount rate of 8%. a. last year, genie spent $10,000 placing advertisements on google. genie management believes that these advertisements were responsible for about 300 new subscribers. would you recommend to genie management that they purchase more google ads? b. suppose a newly-introduced loyalty program increases the number of customers that remained to 30%. does this new data change your answer to 9.a? c. do you have any hesitations or concerns about making recommendations to management based on your above estimate of customer lifetime value?