Which of the following is the best way to measure who read the company's public relations message and what they thought about it? a. ask consumers for relevant feedback after the campaign b. count the number of media exposures c. measure attitude levels before and after the campaign d. examine discussions about the campaign on social media forums e. perform a content analysis of the message

Juanita and sam attend a beach party and notice that the local beach appears to have a great deal more trash washed up on shore than it did when they were young. the water doesn't appear nearly as clear, and there seems to be less evidence of small water creatures living in the shallows. an afternoon at the local library convinces them that one major cause is the new factory nearby. after some discussion, they decide their next step should be identifying the cause of the changes identifying the problem picketing the guilty factory lobbying their elected representatives to complain about the problem talking to a local environmental group about solutions