What are the two ways a company can translate its low-cost advantage over rivals into attractive profit performance?
multiple choice
a. either going beyond the segment of price-sensitive buyers or increasing production to achieve greater economies of scale and even lower costs
b. either using the cost advantage to add a few inexpensive differentiating features or cutting its price to levels significantly below the prices of rivals
c. either entering other market segments where price is an important competitive weapon or using its cost advantage to add other products to widen market appeal
d. either using its cost advantage to spend heavily on advertising or increasing price to earn the biggest possible profit margin on each unit sold
e. either using its low-cost edge to underprice competitors and attract price-sensitive buyers in large enough numbers to increase total profits or refraining from price cutting and using the low-cost advantage to earn a bigger profit margin on each unit sold