Market testing refers to a. exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy. b. making sales and profit projections on prototype products to make go-no-go decisions. c. conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best. d. independently run comparison tests with similar products currently in the marketplace to determine which one performs best. e. conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned.