Fortnum & mason in london is a retail store committed to providing the best of traditional british meats and cooking. the store is lit by crystal chandeliers, and there are deep red carpets underfoot. the staff all wear tail-coats. its ads want customers to associate the store with the royal treatment they will receive when they shop there. this development of a strong, memorable identity is an example of:
a. image advertising
b. positioningadvertising
c. popularity
d. slice-of-death advertising

Mae jong corp. issues $1,000,000 of 10% bonds payable which may be converted into 10,000 shares of $2 par value ordinary shares. the market rate of interest on similar bonds is 12%. interest is payable annually on december 31, and the bonds were issued for total proceeds of $1,000,000. in accounting for these bonds, mae jong corp. will: (a) first assign a value to the equity component, then determine the liability component. (b) assign no value to the equity component since the conversion privilege is not separable from the bond.(c) first assign a value to the liability component based on the face amount of the bond.(d) use the “with-and-without” method to value the compound instrument.