Business, 04.11.2019 21:31 pg67891012345
When readymade magazine debuted in the market, they wanted to set their price point higher than the average magazine because they knew that their core audience would pay it. however, in order to expose new markets to the start-up brand, they decided to price their magazine on par with other do-it-yourself magazines on the newsstand. this is an example of the pricing strategy of:
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