Lyle founded a salsa manufacturing plant in his hometown of el paso, texas. sales have been good, and demand for his products have been high. lyle believes there are many more potential customers for his product in different regions of the country. he would like to sell to discount stores, restaurants, supermarkets, and more. lyle does not have much experience in the sales area, however, and he cannot afford to hire a full-time salesperson yet. lyle turns to tim, an independent salesperson who works for several different clients in the food industry. tim is a specialist in his field and has a number of connections in the food industry. lyle is sure tim will be successful in finding companies or restaurants who will want to purchase his salsa. tim is most likely a(n)

Craig complained to his friend jess that a class was too hard and he believed that the teacher was not being fair with his grading standards. jess replied, "craig, you really have an attitude problem." what is the relationship between the manner that the term attitude is used in common conversation and the how it is defined in consumer behavior? there is no relationship. common usage is not the same as attitudes as seen by the researchers who study consumer behavior. the term attitude is widely used in popular culture in much the same way it is used in studying consumer behavior. they are different in that popular culture does not recognize that attitudes are temporary. otherwise the usage is the same. they are similar except that popular culture assumes that attitudes are related to beliefs, and research scientists have shown that there is no such relationship.