Adelaide company has two divisions. division a produces specialized materials that can be sold on the open market or used by division b. division b refines the materials produced by division a and sells them on the open market. adelaide wants to use a transfer costing system that will maximize total firm profits. division a has excess capacity. if division b buys produce from the open market, division a’s machines will sit idle. what cost should be charged to division b for the materials? a. cost-plusb. variable costc. market price

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.