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Business, 01.11.2019 03:31 TheRunningPotatoe245

Diversification is one of the four major growth strategies. which of the following is not true about this strategy? a. the firm introduces a new product to a current market segment. b. diversification opportunities may be either related or unrelated. c. unrelated diversifications do not capitalize on core strengths or products and are very risky. in some situations, depending on how the product and market are defined, diversification could instead be market penetration, market development or product development. d. diversification will be less risky if the firm is able to use existing vendors, the same distribution network, and/or the same management information system.

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