Business, 31.10.2019 04:31 mistymjoy

Larry builds cars and lets customers choose the color of the interiors. also, instead of buttons or knobs to control the entertainment, navigation, and climate in the vehicle, larry has designed a series of touchscreens that allow the driver to place controls wherever he or she wants them to be. which of the following concepts is being illustrated in this scenario?
a. green marketing
b. blue ocean strategy
c. mass customization
d. ambush marketing

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