You work for a letterpress stationery company that has recently started selling merchandise through its website. to increase online sales, the owner has written an e-mail sales message to send out to all the company’s customers who have provided their e-mail when making a purchase at the store. what should you remind the owner of before she sends out the e-mail sales message? a. the first rule of e-marketing is to use endearing language. b. the first rule of e-marketing is to hire an excellent graphic designer to maximize your appeal. c. the first rule of e-marketing is to communicate only with those who have given permission.

Which of the following best describes why you need to establish goals for your program?

Variable rate cd’s = $90 treasury bills = $150 discount loans = $20 treasury notes = $100 fixed rate cds = $160 money market deposit accts. = $140 savings deposits = $90 fed funds borrowing = $40 variable rate mortgage loans $140 demand deposits = $40 primary reserves = $50 fixed rate loans = $210 fed funds lending = $50 equity capital = $120 a. develop a balance sheet from the above data. be sure to divide your balance sheet into rate-sensitive assets and liabilities as we did in class and in the examples. b. perform a standard gap analysis and a duration analysis using the above data if you have a 1.15% decrease in interest rates and an average duration of assets of 5.4 years and an average duration of liabilities of 3.8 years. c. indicate if this bank will remain solvent after the valuation changes. if so, indicate the new level of equity capital after the valuation changes. if not, indicate the amount of the shortage in equity capital.

Kcompany estimates that overhead costs for the next year will be $4,900,000 for indirect labor and $1,000,000 for factory utilities. the company uses direct labor hours as its overhead allocation base. if 100,000 direct labor hours are planned for this next year, what is the company's plantwide overhead rate?