Daniel, an entrepreneur, is planning to open a fast-food restaurant. he wants to cash in on the huge population of busy professionals who usually don’t have the time for a sit-down meal. they prefer instead to grab a bite on the go. daniel has done his fair share of research, and he found that though fast-food restaurants cater to the need for a quick bite, consumers feel guilty of indulging in what they thought was "unhealthy." daniel conceptualized a place that will offer a quick bite as a healthy alternative, so consumers would not have to suffer from guilt. daniel is looking at establishing a long-term relationship based on trust with his customers. daniel conceptualized a place that will offer a quick bite as a healthy alternative, so consumers would not have to suffer from guilt. daniel is looking at establishing a long-term relationship based on trust with his customers. - refer to the fast food scenario. daniel wants to cash in on the huge population of busy professionals who usually don't have the time for a sit-down meal. they prefer instead to grab a bite on the go. they are daniel's for his new restaurant.
(a)- target market
(b)- un-targeted marketing
(c)- commercialize his products.
(d)- none of these