Alex smith rents storage space to college students who go home for the summer but do not want to haul all of their property home and back. the business is profitable during the summer months, but when the storage space is unoccupied in the off-season, alex loses money. which of the following characteristics of service is most likely the source of alex's problem?
a) intangibility
b) perishability
c) inconsistency
d) variability
e) inseparability

Advanced enterprises reports year-end information from 2018 as follows: sales (160,250 units) $968,000 cost of goods sold 641,000 gross margin 327,000 operating expenses 263,000 operating income $64,000 advanced is developing the 2019 budget. in 2019 the company would like to increase selling prices by 14.5%, and as a result expects a decrease in sales volume of 9%. all other operating expenses are expected to remain constant. assume that cost of goods sold is a variable cost and that operating expenses are a fixed cost. should advanced increase the selling price in 2019?