Which one of the following is not one of the five basic tasks of the strategy-making, strategy-executing process? a. developing a strategic vision of where the company needs to head and what its future business makeup will be. b. setting objectives to convert the strategic vision into specific strategic and financial performance outcomes for the company to achieve. c. crafting a strategy to achieve the objectives and get the company where it wants to go. d. developing a profitable business model. e. executing the chosen strategy efficiently and effectively.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.