Which of the following is an example of licensing?
(a)-mason's, a retail chain, sells a number of different products from different manufacturers under the brand name.
(b)-mason's. rita, a fruit juice company, uses a well-known cartoon character to promote the company's line of children's products and pays the creator of the cartoon character a fee.
(c)-xlc, a sporting goods firm, sponsors a number of top athletes in various sports and also hosts the xlc sporting achievement awards.
(d)-zetabike, a bicycle manufacturer, teams up with vitawater, a sports drink producer, to introduce zetavita, an energy drink. bmn, a clothing manufacturer, acquires z-gt, a start-up firm, and sells all z-gt's products under the bmn brand name.

For each example identify the most appropriate ctso

Which of the following statements about brand names is true? brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. it is always rational to prefer brand names over generic substitutes. read the following example and determine whether it illustrates a common critique or defense of advertising. musashi sees a commercial for a brand x clothing company that depicts the wearers of the clothes out having a good time with friends. although he doesn't particularly need new clothes, the commercial prompts him to buy a brand x t-shirt.

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