Colgate palmolive's regular colgate toothpaste is highly popular but is unlikely to experience much more market growth. as a result, colgate is examining other forms of toothpaste with high potential for growth. however, because its regular toothpaste remains so profitable, it can use these profits to invest in newer toothpastes. colgate's regular toothpaste is an example of a

a) cash cow
b) star
c) dog
d) question mark
e) strategic window

The advantage of administering personality tests on employees is that it will allow the employer to know the mindset and personality of the employee. this will allow the employer to at least have an idea as to how the employee works and how his attitude in the workplace. the disadvantage is that it may make the employee a little anxious as to whether he would meet the personality requirements of the employer and whether he would be able to retain the job or not. 

Someone who needs financial planning.