Shanna operates a lounge in an extremely popular downtown convention hotel. the hotel regularly operates around the 80 percent occupancy mark, and its lounge, luigi’s, is very often filled to capacity. on weeks when business at the hotel is slower, shanna attempts to build local sales by scheduling a variety of popular bands to play on the stage. she must select one band to play on saturday night, six weeks from now, when the hotel is not busy. she has kept records of the costs and sales volume of the last four bands she has booked.

There is a small, family-owned store that sells food and household goods in a small town. the owners have good relations with the community, especially with local farmers who supply much of the food. the farmers aren't organized into a cooperative or union, and the store deals with each individually. suppose the store wanted to buy some farms to control the supply of certain vegetables. how would you classify this strategic move? select one: a. horizontal integration b. forward integration c. backward integration d. concentric integration