One of the most challenging tasks for any firm, including in fine fettle, is determining how much to spend on promotion. four basic methods are used for determining a firm's promotional budget: the affordable method, the percentage-of-sales method, the competitive-parity method, and the objective-and-task method.

You are the cfo of a u.s. firm whose wholly owned subsidiary in mexico manufactures component parts for your u.s. assembly operations. the subsidiary has been financed by bank borrowings in the united states. one of your analysts told you that the mexican peso is expected to depreciate by 30 percent against the dollar on the foreign exchange markets over the next year. what actions, if any, should you take