Refer to the advertising expenditure rule when answering the following. show that a perfectly competitive firm will not spend on advertising. show that as a market’s concentration increases, firms spend more on advertising. show that a firm’s profit-maximizing advertising-to-sales ratio (tea/tr) is a constantproportion of its profit-maximizing markup; i. e. te /tr  e pmc/ p.aaindependent of your answer to (c), show that a firm’s profit-maximizing advertising-to-sales ratio is equal to the firm’s elasticity of price with respect to advertising, epa = %p/%a. note: by comparing the profit-maximizing advertising rule given in class and the one given in (d), you should now be aware that advertising has both quantity and price effects and be able to discuss how these affect the profit-maximizing advertising-to-sales ratio.

At a small store, a customer enters the front door on average every 8 minutes. a prior study indicated that the time between customers entering the front door during weekdays follows an exponential distribution. what is the probability that the time between customers entering the store on a weekday will be less than or equal to 7? select one: a. 62 b. 43 c. 1/8 d. 7/8 e. 58

At a student café, there are equal numbers of two types of customers with the following values. the café owner cannot distinguish between the two types of students because many students without early classes arrive early anyway (i.e., she cannot price-discriminate). students with early classes students without early classes coffee 70 60 banana 51 101 the marginal cost of coffee is 10 and the marginal cost of a banana is 40. the café owner is considering three pricing strategies: 1. mixed bundling: price bundle of coffee and a banana for 161, or just a coffee for 70. 2. price separately: offer coffee at 60, price a banana at 101. 3. bundle only: coffee and a banana for 121. do not offer goods separately. assume that if the price of an item or bundle is no more than exactly equal to a student's willingness to pay, then the student will purchase the item or bundle. for simplicity, assume there is just one student with an early class, and one student without an early class. price strategy revenue from pricing strategy cost from pricing strategy profit from pricing strategy 1. mixed bundling $ $ $ 2. price separately $ $ $ 3. bundle only $ $ $ pricing strategy yields the highest profit for the café owner.

phillips, inc. had the following financial data for the year ended december 31, 2019. cash $ 41,000 cash equivalents 75,000 long term investments 59,000 total current liabilities 149,000 what is the cash ratio as of december 31, 2019, for phillips, inc.? (round your answer to two decimal places.)