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Lucas is marketing manager for monster, a producer of energy drinks. a primary market segment targeted by monster is the fitness market. lucas estimates that the size of this market exceeds $6.3 billion per year. in addition, lucas estimates that monster can garner 12% of this market, or $.756 billion. the lower estimate of $.756 billion is the sales potential of monster energy drinks.
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Lucas is marketing manager for monster, a producer of energy drinks. a primary market segment target...
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