The production of more product variety without a large cost penalty is known as: select one:
a. mass production.
b. mass customization.
c. focus differentiation.
d. market concentration.
e. market segmentation.

Suppose the number of firms you compete with has recently increased. you estimated that as a result of the increased competition, the demand elasticity has increased from –2 to –3 (i.e., you face more elastic demand). you are currently charging $10 for your product. what is the price that you should charge if demand elasticity is -3?

What is the communication process? why isnt it possible to communicate without using all the elements in the communication process?

An electronics store is running a promotion where for every video game purchased, the customer receives a coupon upon checkout to purchase a second game at a 50% discount. the coupons expire in one year. the store normally recognized a gross profit margin of 40% of the selling price on video games. how would the store account for a purchase using the discount coupon?