Happy daze tours is attempting to segment the market for their new vacation package. they decide to survey consumers to discover if they include surfing the web as one of their favorite pastimes. happy daze is using which type of segmentation base to segment the market? 1. objective and general 2. subjective and general 3. web-based research 4. objective and specific 5. subjective and specific

Happy daze is using to segment the market:

2. Subjective and general

Explanation:

Segmentation is classified as being objective and subjective. Objective is when it can be accurately measured like age and subjective is when it has to be measured with people as it is about feelings and tastes.

Also, there are levels of segmentation that are: general and specific. At the general level, the segmentation is based on permanent consumer characteristics like age and gender. At the specific level, consumers are segmented to less permanent characteristics like heavy and light users of a product.

According to this, as Happy daze is segmenting customers by lifestyle and this corresponds to subjective and specific because is about tastes and preferences.

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