The salient or important attributes about a particular product that a consumer bases his or her product evaluation on are called

a. attribute sets.
b. affective components.
c. evaluative criteria.
d. psychological decision rules.
e. situational factors.

If a product goes up in price, and the demand for it drops, that product's demand is a. elastic b. inelastic c. stable d. fixed select the best answer from the choices provided

Communication comes in various forms. which of the following is considered an old form of communication? a) e-mail b) letter c) skype d) texting

Russell's study compared gpa of those students who volunteered for academic study skills training and those who did not elect to take the training. he found that those who had the training also had higher gpa. with which validity threat should russell be most concerned?