For studying demand relationships for a proposed new product that no one has ever used before, what would be the best method to use? a. ordinary least squares regression on historical data b. market experiments, where the price is set differently in two markets c. consumer surveys, where potential customers hear about the product and are asked their opinions d. double log functional form regression model e. all of the above are equally useful in this case

Special order carson manufacturing, inc., sells a single product for $36 per unit. at an operating level of 8,000 units, variable costs are $18 per unit and fixed costs $10 per unit. carson has been offered a price of $20 per unit on a special order of 2,000 units by big mart discount stores, which would use its own brand name on the item. if carson accepts the order, material cost will be $3 less per unit than for regular production. however, special stamping equipment costing $4,000 would be needed to process the order; the equipment would then be discarded. assuming that volume remains within the relevant range, prepare an analysis of differential revenue and costs to determine whether carson should accept the special order. use a negative sign with answer to only indicate an income loss from special order; otherwise do not use negative signs with your answers.