After years of using a mass marketing strategy, digital print shops has responded to new competition from national chain stores by focusing on small market segments that have been ignored by their larger competitors. digital believes that by offering these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices. digital's strategy to improve profits is known as:

Niche Marketing

Explanation:

According to my research on different marketing strategies, I can say that based on the information provided within the question Digital's strategy is known as Niche Marketing. Like mentioned in the question this strategy emphasized focusing on small audiences in a very specific category. Which is what Digital is doing by focusing on the smaller market segments that the bigger competition is completely ignoring.

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