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Business, 11.10.2019 01:10 marahsenno

Scanner data are used in quantitative research obtained from scanner readings of universal product code (upc) labels at checkout counters. the data from these purchases are likely to be acquired by leading marketing research firms such as which use this information to leading consumer packaged-goods firms (e. g., kellogg’s, pepsi, kraft) assess what is happening in the marketplace.

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