In the late 1970s, larceco, a tea manufacturing company, entered the market of a developing country called fantesnia. as there was a lack of hard currency in fantesnia, larceco was involved in a barter system. it exchanged its tea-based products for the local vodka of fantesnia. this scenario illustrates that larceco had engaged in

Counter trade

Explanation: In simple words, counter trade or bilateral trade refers to the situation when two entities exchange goods or services with one another without using any money. This kinds of trade does not use money but can be valued in monetary terms.

In the given case, Large co were trading their product for the product of other company. Both the products have their own market value.

Hence from the above we can conclude that they were engaged in counter trade.

answer; intensive use of a sales force and is relatively costly;