Business, 10.10.2019 19:00 Thin

Rowan is the manager of sales and marketing for one of the organization's products. he was invited to participate in the strategic planning process for launching a new type of sunglasses to the millennial market. rowan, age 25, was excited to be able to contribute to this product because he liked these new sunglasses and, when he showed them to his three best buddies, they also liked them. during the planning session, rowan convinced the team that they did not need to conduct expensive focus groups to test the viability of the sunglasses. rowan also convinced the team that the glasses would sell because of the numerous compliments he received when wearing a pilot pair of the sunglasses. ultimately, the management team decided to go with rowan's strategy and did not conduct focus groups before launching the new product. which cognitive bias was at work in this situation?
a. illusion of control
b. escalating commitment
c. representativeness

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