Which of the following statements about sales estimates is correct?
a. market potential is t...
Which of the following statements about sales estimates is correct?
a. market potential is the maximum percentage share of a market that an individual firm within an industry can expect to capture for a specific product.
b. market potential places absolute limits on company sales potential.
c. in the buildup approach, the marketing manager first develops a general economic forecast for a specific time period.
d. industry-wide marketing activities directly impact the company's sales potential. e. competitive efforts have little influence over company sales potential.
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