Several independent ad agencies have submitted ideas for supplementing your main allround advertising decision. your choices here are a one-time test of the effectiveness of alternative advertising approaches. feedback from the campaigns should give insights into how well you are reaching your target customers. you may choose zero or more of the campaigns to run in addition to your regular advertising decision. watch video 1. fund street artists in major cities to act out a "commercial" from an easy chair on a street corner. (cost: $500,000) 2. place your product in a movie expected to be popular with young adults. (cost: $100,000) 3. sponsor a race car driver for the coming year. a logo will be placed on the vehicle for spectators to see. (cost: $2.0 million) 4. advertise in a crossword puzzle. you can buy a clue which has "allround" as the solution. (cost: $50,000) 5. run an ad contest to have customers come up with a clever ad to run on the web. (cost: $1.0 million)