You’re currently assigned to the mobile products team at intel, supporting their marketing efforts. you’ve been watching sales data come in for a specific product line, the particles chips. intel invented these chips in 2010 and has held the market ever since. microprocessors have become increasingly revolutionized for the rapid rise of smart phones. a new competitor has entered the market to compete against particles, and you’ve noticed that the customer defection rate had a sharp increase last month. the percentage of repeat customers buying particles from us declined suddenly. you know that the cost of acquiring a new customer is higher and less efficient than continuing to sell to an existing customer. what would you do?

Which of the following statements about brand names is true? brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. it is always rational to prefer brand names over generic substitutes. read the following example and determine whether it illustrates a common critique or defense of advertising. musashi sees a commercial for a brand x clothing company that depicts the wearers of the clothes out having a good time with friends. although he doesn't particularly need new clothes, the commercial prompts him to buy a brand x t-shirt.

The larger the investment you make, the easier it will be to: get money from other sources. guarantee cash flow. buy insurance. streamline your products.

You are president of a large corporation. at a typical monthly meeting, each of your vice presidents gives standard area reports. in the past, these reports have been good, and the vps seem satisfied about their work. based on situational approach to leadership, which leadership style should you exhibit at the next meeting?