Relax-and-enjoy lake development corporation is developing a lakeside community at a privately owned lake. relax-and-enjoy employed the advertising firm of boone, phillips, and jackson (bp& j) to design the promotional campaign. after considering possible advertising media and the market to be covered, bp& j recommended that the first month’s advertising be restricted to five media. the quality rating is measured in terms of an exposure quality unit, a measure of the relative value of one advertisement in each of the media. what are some types of lp problem