Matt was passionate about hollister. it was the only place he'd buy his clothes. if anyone asked him about clothes, he would talk for what seemed like hours about why he only shopped there. from a strictly marketing perspective, this word of mouth is an element of

The correct answer is Brand loyalty.

Explanation:

From the point of view of Marketing, brand loyalty refers to the repeated purchase of a product or service as a result of perceived value, trust and the link generated between customer-company.

Depending on the degree of satisfaction in relation to your products and the added value that you contribute to your consumption experiences, your customers will become ambassadors of your brand or they will jump from one company to another with total carelessness.

The study "Brand Keys Loyalty Leaders 2011" conducted by Forbes magazine, showed that the brands that enjoy greater loyalty are those that have a real influence on people's daily lives. A very interesting fact to keep in mind.

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