When the marketers of a mobile phone manufacturing company want to determine the impact of individual media such as television and online display ads on sales as well as that of trade activities like every day low price, off-shelf display and so on, they usually use

a) marketing metrics
b) market segmentation strategies
c) market capitalization techniques
d) market basket analysis
e) marketing-mix models

The correct answer is e) marketing-mix models.

Explanation:

The marketing mix aims to analyze the behavior of markets and consumers, to generate actions that seek to retain and retain customers by satisfying their needs.

The marketing mix is a concept that is used to define all the tools and variables available to the marketing manager. In the digital world, the marketing mix strategy consists of adapting the product, price, place and promotion to the digital context.

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