When the marketing student said, "it's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?
a) information search
b) alternative evaluation
c) post-purchase behavior
d) purchase decision
e) problem recognition

Which of the following best explains why online retail companies have an advantage over regular stores? a. their employees make less money because they mostly perform unskilled tasks. b. they are able to keep distribution costs low by negotiating deals with shipping companies. c. their transactions require expensive state-of-the-art technological devices. d. they have a larger number of potential customers because people anywhere can buy from them.