Leah is the marketing manager for an electronics company. while on vacation in ecuador, she visited electronics stores in the major malls in quito, the capital city. most of her company's products were available, except for smart phones. when she returned to work, she mentioned this observation to her international sales manager. leah was providing the important marketing function of
alerting the logistics department when to ship products.
advising production on how much product to make.
synthesizing and interpreting sales, accounting, and customer-profile data.
identifying opportunities to expand.
engaging customers, developing long-term relationships.