Honda motor company is considering offering a $ 1 comma 900 rebate on its minivan, lowering the vehicle's price from $ 29 comma 700 to $ 27 comma 800. the marketing group estimates that this rebate will increase sales over the next year from 39 comma 900 to 55 comma 800 vehicles. suppose honda's profit margin with the rebate is $ 6 comma 730 per vehicle. if the change in sales is the only consequence of this decision, what are its costs and benefits? is it a good idea? hint: view this question in terms of incremental profits.

Technology corp. is considering a $238,160 investment in a new marketing campaign that it anticipates will provide annual cash flows of $52,000 for the next five years. the firm has a 6% cost of capital. what should the analysis indicate to the firm's managers?

Which of the following statements about revision is most accurate? (a) you must compose first drafts quickly (sprint writing) and return later for editing. (b) careful writers always revise as they write. (c) revision is required for only long and complex business documents. (d) some business writers prefer to compose first drafts quickly and revise later; others prefer to revise as they go.

On january 15, the end of the first biweekly pay period of the year, north company’s payroll register showed that its employees earned $32,000 of sales salaries. withholdings from the employees’ salaries include fica social security taxes at the rate of 6.2%, fica medicare taxes at the rate of 1.45%, $3,000 of federal income taxes, $772 of medical insurance deductions, and $260 of union dues. no employee earned > $7,000 in this first period. prepare the journal entry to record north company’s january 15 (employee) payroll expenses and liabilities.