At the time of mary kay’s expansion into the indian market, the average income in delhi was $1,420 and in mumbai it was $2,850 (u. s. these average per capita incomes were some of the highest incomes in all of metropolitan india. to be successful in the indian market, mary kay executives chose a "mass-tige pricing" strategy wherein mary kay would be accessibly priced for the average middle-class indian consumer. this is an example of how forces affect the marketing mix for mary kay’s brand in india.

Economic forces.

Explanation:

External trends and events significantly affect all products, services, markets and organization in the world.

External forces can be divided into five broad categories.

-Economic forces.

-Social, cultural, demographic and environmental forces.

-Political, governmental, and legal forces.

-Technological forces.

-Competitive forces.

The economic forces have a direct impact on the potencial attractiveness of various strategies. For example, if interest rates rice, the found needed for capital expansion become more costly or unavailable.

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