If an automaker conducted research that showed that members of its young, socially conscious target market (customer like justin) were not viewing their vehicle in the desired way, the automaker may have to engage in the vehicle so that customer perceptions changed. a) manipulatingb) repositioningc) perceptual adjustmentd) forecastinge) post-positioning

The correct answer is b) repositioning.

Explanation:

It is called positioning of a product to the place it occupies in the mind of a consumer. It is the perception of the association between a product or brand and its attributes, comparing it with the products that compete directly with it. In this way we managed to differentiate ourselves from the competition. The positioning aims to differentiate the product and associate it with the attributes or characteristics that the consumer wants. For this, you should have an idea about the opinion of consumers about what the product offers, as well as knowing what customers think about our product and that of the competition. The position of the products depends on the attributes to which the customer gives more value. The product is not the end, but the means to work with the mind of the consumer. What is tried is to position the product in the client's mind occupying a distinctive place. This acquires importance in the purchase decision. Consumers position the product within their mind. This depends on a series of perceptions and feelings that are acquired in relation to the product and that of the competition. For the product to occupy a position, it does not have to be the best, but to be the first to impact the mind of the target. It is the simplified image that the consumer has of that product in his mind, the conception of the attributes that the product has conferred on the subjects in need of a satisfactory offer. For this, adequate criteria must be established in the communication process so that the consumer's mind absorbs and the product is located in the correct way in it.

two years ago, when picking flowers in the mountains back of yosemite valley, i found a book. it was blotted and storm-beaten; all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however; many of the inner pages were well preserved. and although all were more or less stained and torn, whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today; its granite pages have been torn and blurred by the same storms that wasted the castaway book.

two years ago, when picking flowers in the mountains back of yosemite valley; i found a book. it was blotted and storm-beaten, all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however, many of the inner pages were well preserved. and although all were more or less stained and torn; whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today, its granite pages have been torn and blurred by the same storms that wasted the castaway book.