You visit a new town in the summer and see a person dressed as a duck juggling plastic ice cream cones on the street. this piques your curiosity. you walk toward the duck person and see she is advertising the mallard ice cream shop. you decide to go in and see what kind of flavors a shop named mallard would offer. this is an example of a marketing strategy that:

Right medical introduced a new implant that carries a five-year warranty against manufacturer’s defects. based on industry experience with similar product introductions, warranty costs are expected to approximate 2% of sales. sales were $8 million and actual warranty expenditures were $42,750 for the first year of selling the product. what amount (if any) should right report as a liability at the end of the year?