Dg loans, a mortgage lender, was charged with a discrimination lawsuit. it alleged that the company was offering loans at higher rates of interest to african-american consumers. in response to these allegations, dg loans sent out e-mail queries to its african-american customers to get feedback on their experiences with the firm's lending offices. this feedback was subsequently collected and released to the news media. this is an example of publicity.
a. advertising.
b. public relations.
c. cause marketing.
d. sales promotion.

Horace society is planning its annual western fair raceway gala. the gala committee has assembled the following expected costs for the event: dinner (per person) $10 gaming token and program (per person) $2 prize payouts $4,300 tickets and advertising $800 private box suite rental $1,700 lottery licenses $200 the committee members would like to charge $40 per person for the evening’s activities.required: 1. what is the break-even point for the dinner-dance (in terms of the number of persons who must attend)? 2. assume that last year only 200 persons attended the dinner-dance. if the same number attend this year, what price per ticket must be charged in order to break even? 3. refer to the original data ($40 ticket price per person). prepare a cvp graph for the dinner- dance from zero tickets up to 600 tickets sold.