Decision point: evaluating what consumers want the vp of marketing gives you marketing research on three different consumer desires in the fitness technology market. as a first step, you need to prioritize the desires of actual and potential buyers of powerfully fit's products. in order for exchange to happen, powerfully fit must be able to satisfy these wants. vp of marketing: "keep in mind that our goal is to engage customers by creating exceptional customer value that results in a profitable customer relationship. the first step in creating customer value is understanding consumer needs and wants relative to our new products. choose the market desire powerfully fit should focus on satisfying."
a) function: consumers want wearable technology with the latest and greatest functionality. b) style: consumers want wearable technology that them express their sense of style and individuality. c) price: consumers want wearable technology that is inexpensive.