Rooney’s restaurants, a san francisco-based chain, operated 21 units in california, all of which used a western theme/design. the restaurants served a limited menu of seven items, featuring prime rib, and were a popular meeting place, not only for dinner but also for cocktails and lunch, and also served sandwiches and chuckburgers. because of increasing competition from other theme restaurants, management was considering expanding their menu by adding several fish and poultry dishes. they have hired you as a marketing consultant. your first task is to determine whether there is a viable demand for such a menu change. without going into great detail about how you would obtain the necessary information, describe the various factors you would examine in evaluating the potential for such menu additions. assuming rooney’s decides to go ahead with its menu changes, described above, what major decisions will have to be made concerning each component of the marketing mix as you go about developing a marketing plan to attract members of the target audience to patronise rooney’s?